Search Engine Optimization
SEO is a process to increase the visibility of a website or page in search engine listings in the “regular” or non-paid (“organic”) search results.
The higher the listing of a website page and more often the listing appears in the results, potentially the more traffic it will gain from search engines.
SEO can focus on a variety of different kinds of searches, including local search, image search, as well as video search.
The great appeal to SEO is when it is done correctly it can generate leads, traffic and popularity, all for free.
Multiple listings on the 1st page of Google for the search terms that your local target market is using to find you, “will direct traffic to your website.”